[THE STRAITS TIMES] ARTS COMPANIES GOING DIGITAL GAIN HIGHER SOCIAL MEDIA PROFILES, DRAW MORE SMALL DONORS

Published on 25 May 2020

SPH Digital News / Copyright © 2020 Singapore Press Holdings Ltd.

Arts companies which have gone digital as a result of circuit breaker closures are seeing a surge in their social media following and digital viewership.

Mr Chng Hak-Peng, 47, chief executive officer of the Singapore Symphony Orchestra (SSO), says it saw a 37 per cent increase in YouTube subscribers , with unique views of more than one million.

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