SSO’s managing company rebranded as Singapore Symphony Group
Published on 31 March 2017
The Singapore Symphony Orchestra announced today that its managing company, Singapore Symphonia Company Limited (SSCL), will be rebranded as Singapore Symphony Group (SSG) with effect from April 1. SSO will retain SSCL as its legal name.
As the leading proponent guardian of classical music excellence in Singapore, SSG also manages the Singapore National Youth Orchestra and three choruses, the Singapore Symphony Chorus, Singapore Symphony Children’s Choir and Singapore Symphony Youth Choir. SSG also enjoys a close relationship with the London-based Associated Board of the Royal Schools of Music (ABRSM), having run its Singapore representative office since 1985.
A key mission of the SSO and its affiliated performing groups is to spread the love for music, nurture talent and enrich our diverse communities. To create memorable shared experiences with music, SSO presents chamber music performances at its home, the Victoria Concert Hall, through the VCH Presents series, VCH Organ Series and the Singapore International Piano Festival.
Says SSG Chairman Goh Yew Lin, "The scope of the Company has grown over the years to cover a range of classical music offerings beyond the SSO. Given that all the business units still have a close link to the SSO, it was only natural that an identifiable name like the Singapore Symphony Group emerged as the right name for the Company."
From April 1 Peggy Kek will join SSG as its Development and Partnership Director, overseeing the planning and implementation of fundraising activities, as well as spearheading new partnership initiatives. Kek was previously a development consultant and head of external relations at the Lee Kuan Yew School of Public Policy.
MEMBER OF SINGAPORE SYMPHONY GROUP
MS CHERYL PEK
Marketing Communications Executive
DID: +65 6602 4229