Singapore National Youth Orchestra unveils new brand identity
The Singapore National Youth Orchestra unveils a new logo and tagline, “Creating the Extraordinary” as it marks its 40th anniversary this year. As it comes of age during a very challenging pandemic where physical rehearsals and concerts were cancelled, the youth orchestra underwent a protracted period of introspection to discover its renewed purpose.
The Singapore National Youth Orchestra (SNYO) creates the extraordinary, where talented, passionate young musicians come together to become an extraordinary orchestra. The refreshed logo is a modern take on the original SNYO blue and represents the youthfulness and inclusive nature of SNYO. Symbolising a foundation of excellence and culture of vibrancy within a close-knit community, the new logo reflects SNYO’s purpose of inspiring and transforming young lives with music for a vibrant music community in Singapore.
SNYO has established a strong reputation since its inception in 1980 by the Ministry of Education as a National Project of Excellence. It came under the operational and management control of the Singapore Symphony Group in 2016, with a close affiliation with the Singapore Symphony Orchestra. This catapulted SNYO’s development trajectory, amplifying its artistic excellence through a strong exposure to professional orchestras and musicians around the world.
“The Singapore National Youth Orchestra is where it is today because of the dedication of tutors, alumni, past Music Directors and Conductors, management teams and parents. During the pandemic, our young musicians could not meet for 9 months. But with ingenuity, creativity, stout hearts and some amount of Information and Communications Technology skills, our young musicians came together on-line to continue to learn, to play and to perform. They were compelled by their shared love for musical excellence and a passion to inspire and raise the spirits of our Singapore community. Just as their lives were transformed through their extraordinary SNYO experience, in turn, they want to empower their community.” said Ms Liew Wei Li, Chair of the SNYO Committee.
Despite being unable to attend physical rehearsals and perform in live concerts during this period of social distancing, the SNYO put together the first-ever online edition of SNYO Horn Day, which premiered on 1 December and "virtual ensemble" videos where members recorded themselves at home performing tunes such as "Over the Rainbow" and "Munnaeru Vaalibaa".
ABOUT THE SINGAPORE SYMPHONY GROUP
The Singapore Symphony Group (SSG) manages the Singapore Symphony Orchestra (SSO), the Singapore National Youth Orchestra (SNYO) and the Singapore Symphony Choruses (SSC). The mission of the Group is to create memorable shared experiences with music. Through the SSO and its affiliated performing groups, the Group spreads the love for music, nurtures talent and enriches our diverse communities. The Group also presents intimate chamber performances in the VCHpresents series, the annual Singapore International Piano Festival (SIPF) and the biennial National Piano and Violin Competition (NPVC) at the Victoria Concert Hall, Home of the SSO.
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